Launching Google Ads from scratch

"Konard" is a major domestic manufacturer specializing in a wide range of polypropylene structures, including autonomous sewage systems, swimming pools, storage tank units, hot tubs, grease traps, air ducts, and more.

Location & Specifics: Manufacturing facilities are located in the Sumy region.

Core Problem: Due to proximity to the border and constant shelling, the company lost a significant portion of its regular client base, as buyers were deterred by security risks.

Current Marketing State: No prior advertising activity (launching completely from scratch), resulting in a critical shortage of new orders.

1. Launch search and contextual advertising from absolute scratch within a high-risk region.
2. Generate a stable flow of targeted leads and sales to offset the regional downturn.
3. Achieve maximum profitability within a limited planned budget ($800 per month).
4. Overcome target audience objections regarding the security risks of partnering with a manufacturer in a border zone.

To achieve these goals, we developed a launch strategy rooted in focus and automation:

Shift in Product Focus: To reach profitability rapidly, we refrained from advertising the entire product range and configured campaigns exclusively for high-margin products and services.

Google Ads Launch: Completed a comprehensive setup of classic search advertising (Search) and Performance Max campaigns.

Leveraging Smart Algorithms: Handed over the initiative to AI via PMax, allowing the Google ecosystem to autonomously locate audiences with the highest probability of purchase conversion.

End-to-End Analytics Implementation: Swiftly integrated the Binotel Calltracking system. This enabled the transmission of accurate data regarding targeted calls and actual sales into Google Analytics, which is critical for training the ad campaign algorithms.

Adapting Creatives for B2B: Instead of highly designed banners, we relied exclusively on up-to-date, live photos of finished products straight from the factory floor. This boosted trust levels and demonstrated that the facilities are fully operational.

Global Project Growth Performance (Period: 11/01/2019 – 2026):

Audience Growth: Total number of users increased by 752.75%.

Search Visibility: 2,781 keywords successfully ranked in Google's TOP 10.

Business Impact: Website inquiries increased threefold (3x).

The ad launch completely paid for itself within the very first month of cooperation. A steady stream of targeted leads was established around the business, resolving the client churn issue.